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In 1976, Thomas Moser began incorporating black cherry from Pennsylvania’s Allegheny Plateau into his designs and at once established what is now known as the Moser style. His reasons for selecting cherry were simple. First and foremost, cherry is beautiful. Its auburn hue is rich and warm, developing a magnificent patina in as little as six months – something other wood species only acquire after decades. In the hands of skilled woodworkers, cherry is also highly workable. When finished, cherry is gratifying to the eye and luxurious — even irresistible — to the touch. Importantly, cherry also provides the required strength and durability to build furniture that can last for decades of use.